My Own Action is a used sneaker collection program with which we give new life to shoes by assigning them to a second use.
In selected sales points, co-working spaces and public areas during events, our boxes are positioned in which we collect used sneakers to be destined for subsequent recovery.

Our goal is to raise awareness among the community to have a conscious approach towards consumption, maintaining zero sneaker purchase ratings: for each new sneaker, we invite our customers to leave behind an old shoe, inserting it into a circular process.

In the world, each of us buys an average of 9 pairs of shoes a year..

Each sneaker produced has a significant impact on the environment, therefore extending the life cycle of a shoe or recycling its components at the end of its life helps limit CO2 emissions .